2022 Speaker Profile – Arsuaga, Lisette

Lisette Arsuaga


ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM)

  • One of the premier experts on multicultural marketing strategy today.
  • Co-founder, Board Member and part of executive leadership for the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM).
  • Before founding DMI, Lisette headed strategy, communications and venture philanthropy efforts for companies and national organizations throughout the country.  She created strategic alliances and programs with media/communication companies; government entities and celebrities to effectively reach multicultural groups in a culturally relevant way. 
  • Lisette has developed campaigns in both Spanish and English and executed programs that effectively target both acculturated and non-acculturated Latinos, Asians, African Americans, among specialized segments.  
  • As a strong advocate for venture philanthropy, Lisette has forged partnerships that have provided corporations a greater affinity with their targeted markets, while generating new revenue multicultural communities throughout the country.