2015 Speaker Profile – Reding, Michael

Reding, Mike
Michael B. Reding

Vice President, Sales Support & International Operations, Toyota Motor Sales, U.S.A., Inc.


Mike Reding is Vice President, Sales Support & International Operations for Toyota Motor Sales (TMS), U.S.A., Inc.

He is responsible for Toyota's Fleet department, Toyota Rent-a-Car (TRAC), and Toyota Certified Used Vehicles (TCUV), at Toyota Motor Sales, U.S.A., Inc. Reding also oversees the activities of the Mexico and Puerto Rico fleet business units.


Previously Reding held the position of Vice President, Corporate Accessories of Toyota Motor Sales, where he was responsible for the planning, development, procurement, supply and sales of vehicle accessories for the Toyota, Lexus, and Scion brands as well as TRD accessory operations.


Before returning to TMS headquarters in 2000, Mike was the General Manager, Cincinnati Region and General Manager, Denver Region. Reding has also served in various management positions at the Los Angeles and Portland Regions. He was also the TMS National Advertising Manager in 1993.


Prior to joining TMS, Reding held positions with the Chrysler Corporation and Subaru of America.


A graduate of Oregon State University in Corvallis, Ore., Reding earned a bachelor’s degree in business administration.